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To provide a comprehensive review of theoretical and research advances in affect control theory from 1988 to 2013 for academic and student researchers in social psychology.

Against the background of a concise history of affect control theory from its beginnings in the 1960s to its maturation in the late 1980s, a comprehensive review of research and publications in the last 25 years is reported in five sections: Theoretical Advances (e.g., self and institutions, nonverbal behavior, neuroscience, artificial intelligence); Technological Advances (e.g., electronic data collection, computer simulations, cultural surveys, equation refinement, small groups analysis); Cross-Cultural Research (archived data and published analyses); Empirical Tests of the Theory; and Substantive Applications (e.g., emotions, social and cultural change, occupations/work, politics, gender/ideology/subcultures, deviance, criminology, stereotyping, physiological behavior).

Reveals an impressive number of publications in this area, including over 120 articles and chapters and four major books, and a great deal of cross-cultural research, including European, Asian, and Middle-Asian cultures.

Because of limitations of space, the review does not cover the large number of theses, dissertations, and research reports.

No other review of affect control theory with this scope and detail exists.

This paper aims to present and test a model of how the autonomy of an organization’s representative alters the effects of customer experiences on customer emotions and repurchasing intentions toward the organization. Specifically, this paper offers a moderated mediation model whereby representative autonomy alters attributions of organizational responsibility, which moderate the effect of service experience on emotion and emotion mediates the effects of service experiences on repurchasing intentions.

Study 1 is a laboratory experiment (N = 115), where participants engaged in a multi-round product purchasing task through an online representative of a company. Study 2 is a vignette experiment (N = 393), where participants responded to situations of purchasing either a car, furniture, haircut or vacation package from a representative of a company. In both studies, manipulated representative autonomy information was either low or high and manipulated customer experience was either positive or negative. Measures included responsibility, emotion toward the organization and repurchase intention.

Structural equation models support the proposed model. In the presence of information about representative autonomy, the link between customer experience and repurchasing intent is amplified and mediated by emotion toward the organization.

Because of the experimental approach, the findings may not be generalizable, but the experimental method allows for a controlled test of the process, ordering and relationship among variables.

Understanding how representatives’ autonomy ultimately alters repurchasing and how this process involves responsibility attributions contributes to both practice and theory.

Identifies where status and identity processes converge in social interaction and when one process may become more consequential than the other.

Drawing upon existing experimental data, we illustrate how affect control theory and status characteristics theory make seemingly contradictory predictions in certain limited interactions and propose a theoretical framework to potentially reconcile these differences.

Three pivot points are identified at which status and identity processes meet and then one of the processes more strongly predicts interaction outcomes.

The chapter represents a starting point for future research examining situations where status and identity processes converge.

We suggest ways to empirically test related claims made by both theories in an array of circumstances.

Purpose – This paper proposes a new procedure for measuring affective responses during social interaction using facial thermographic imaging.

Methodology – We first describe the results of several small pilot experiments designed to develop and refine this new measure that reveal some of the methodological advantages and challenges offered by this measurement approach. We then demonstrate the potential utility of this measure using data from a laboratory experiment (N=114) in which we used performance feedback to manipulate identity deflection and measured several types of affective responses – including self-impressions and emotions.

Findings – We find warming of the brow (near the corrugator muscle) and cheek (near the zygomatic major muscle) related most strongly to emotion valence and self-potency, with those whose brows and cheeks warmed the most feeling less positive emotion and less potent self-impressions. Warming in the eye area (near the orbicularis oculi) related most closely to undirected identity deflection and to positive self-sentiments. Positive self-views and strong identity disruptions both contributed to warming of the eyes.

Implications – The rigor of contemporary sociological theories of emotion exceeds our current ability to empirically test these theories. Facial thermographic imaging may offer sociologists new assessments of affect and emotion that are ecologically valid, socially unreactive, temporally sensitive, and accurate. This could dramatically improve our ability to test and develop affect based theories of social interaction.

Affect control theory describes a process in which individuals work to maintain existing situated identities. In this paper, we extend affect control theory to explain selective identity preferences in occupational settings. We argue that individuals form preferences about potential future identities with an eye to maintaining consistency between their potential experiences and their existing biographical identities. In particular, we suggest that occupational identity preferences reflect work-specific biographical identities called worker identities. We then predict that individuals who are seeking alternative or additional occupational identities will prefer those that evoke sentiments that are similar to those evoked by their worker identities. We find that current worker sentiments predict reports of desired and undesired future occupational identities, to include generalized military identities, to a remarkable degree. We discuss the implications for research on occupational mobility, work, and life course, as well as for existing identity theories.

After a vigorous debate in the late 1970s, the sociology of emotion put aside most discussion of whether or not the physiological arousal associated with emotion labels is differentiated. Since this early period, scholars have made great progress on two fronts. First, theories about the interrelationship of identity, action and emotion have specified a family of new concepts related to emotion. Second, a large corpus of research on the physiological correlates of emotional experience emerged. In this chapter, we review the well-developed control theories of identity and emotion, and focus on the key concepts that might relate to different physiological states. We then review the general classes of physiological measures, discussing their reliability, intrusiveness and other features that might determine their usefulness for tracking responses to social interaction. We then offer a highly provisional mapping of physiological measures onto the concepts that they might potentially measure, given past research about how these physiological processes relate to environmental stimuli. While any linkage between concepts and measures must be speculative at this point, we hope that this review will serve as a stimulus to theoretically guided research that begins to assess the validity of these new measures for sociological use.

Research indicates that work in predominantly white professional settings generates stress for minority professionals. However, certain occupations may enable or constrain these race-related stressors. In this paper, we use affect control theory to examine the identity dynamics present in professions that explicitly require workers to highlight racial issues. We might expect that occupations that require attention to racial inequalities could produce heightened stress for these workers. However, our research on diversity officers indicates that the opportunity to advocate for disadvantaged groups and address racial bias explicitly creates emotions of satisfaction and fulfillment, and removes some of the common pressures to manage negative emotions that arise as a result of cross-race interactions. Importantly, these emotions are achieved when minority diversity workers perceive institutional supports that buttress their work. Thus, our findings offer a more nuanced assessment of the ways professionals of color engage in various types of emotional performance, and emphasize the importance of both occupational role and institutional support.

A theory of self and the identities it comprises may explain differences in academic and other cognitive performance because successful performances are associated with strong internal motivation. Identity control theory and affect control theory assume that individuals act to confirm identities, even when those actions have negative consequences. Cognitive performance, then, could be impaired if high performance is inconsistent with a salient identity. A developing theory explaining the relationship between identity maintenance and cognitive performance assumes that the effects of identity maintenance combine with other motivations to achieve. Anticipation of a performance relevant to an identity is assumed to put pressure on the identity, motivating performances consistent with it. Under some conditions identities may change to reflect different performance standards.